Bookmark and Share

Tuesday, February 17, 2009

The Evolution Of Jeans

Thought of the day: Why is it acceptable to wear the same pair of jeans for days, even weeks, without being questioned by friends? Yet wearing the same pair of cargos three days in a row would be scowled upon and considered un-hygienic. Do we actually believe jeans are immune to dirt?

Still on the topic of jeans… remember when all we had to choose from was either a pair of Levis, Lee or Wrangler’s? And all you had in your wardrobe was a choice of black stone wash and blue stone wash?

I remember this quite vividly. There was no such thing as ‘engineered denim’ in the early 90’s when I was a teenager. Yet in the pursuit of being cool, I had to conjure up my own version of ‘engineering’. I got my worn in look by way of scraping my ass up and down the cement footpath out the front of my house (I lived on a main road by the way). Later my mother told me that it would have been a hell of a lot easier to take off the said pair of jeans and rub them against a rough stone. Thanks for the advice mum, but too late. If only my nickname ‘ass scraper’ wore out as fast as my jeans did…

Then something revolutionary happened in the mid nineties (that saved my ass, so to speak). Levis decided that we didn’t have to wait years and years to wear in our favourite pair of jeans, ‘cause America’s convicted criminals could do all the hard work for us! Yep, all those second hand Levis being sold in boutiques actually came from America’s prisons. Imagine the satisfaction for the prisoner, knowing that some good came out of their existence? As long as they served their full sentence, of course (jeans just didn’t achieve an optimum level of worn in-ness if prisoners got out early on parole). So my pre-worn Levis alla ‘break and enterer’ became the ‘hottest’ thing in my wardrobe (just kidding, I paid for them). Really, how could I have been so narrow minded as to think crime didn’t pay?

Moving into the new millennium, jean manufactures suddenly realised that it was wrong to allow such an obvious exploitation of America’s prisoners. Especially when the Chinese could do it for a whole lot less, and quicker too! Engineered denim was born. All of sudden, we didn’t have to wait years for our jeans to hit the perfect level of worn in-ness, because we could buy a brand new pair of ‘pseudo old’ that looked like, well, a bad pair of new jeans. Like anything in its infancy, there is always something NQR (Not Quite Right) about it. Kinda like when CGI special effects first started to appear in film. Much to the rile of everyone around me, I just couldn’t help the comment “Aw that looks so fake!” every time a dinosaur ripped apart a person, or when a ship collided with an iceberg in the middle of the Antarctic. It was just a natural reaction to something that looked completely unnatural when trying to appear natural (also my natural reaction when I see a man with hair plugs, or a woman with a bad boob job. But that’s another blog entry all together). And while I didn’t go around pointing at people wearing badly engineered jeans on the street (only because I too was a serious offender), I did wonder when the edges of pockets were going to be grinded evenly, rather then looking like they had been attacked by cat claws.

Today however, while we are finally perfecting pocket grinding, crotch whisker marks, and thigh and ass sand blasting, isn’t this all merely an improvement on the fake worn-in look? I mean, I have a pair of jeans that I bought almost four years ago in dark indigo denim with only a basic enzyme wash. Over the years of wearing, there has not been even the slightest beginnings of fraying along any pocket; the whisker mark around the crotch goes straight across the thigh, (not splayed out in all kinds of unsightly directions drawing attention to my bathing suit area); and my ass does not look likes it’s been dragged over coloured sand! Perhaps we have forgotten what a real pair of worn in jeans looks like?

In saying this, I’m certainly not against engineered denim. It’s interesting and it’s getting better. And while the ‘new pseudo old’ look has now become my daily bread, the ‘engineered’ price tag that comes with the jeans is nauseating. ‘Authentic’ looking old jeans will set you back around $350 (AUD) these days. Common! For me to even want to pay that kind of money, I’m hoping some Chinese worker is scraping their ass up and down the factory room floor for me.

(Source: Davina deWitts - www.somafashion.com.au)

Sunday, February 15, 2009

Jeans History

The word "jeans" comes from the French phrase bleu de Gênes, literally the blue of Genoa.

Jeans fabric, or denim, originated in the french town of Nîmes and owes its name to the location. In French, the fabric was known as "cotton de Nîmes," which abroad quickly became just "denim."

The first denim trousers were made in Chieri, a town near Turin (Italy), during the Renaissance, and were popularised in the 1500s. These trousers were sold through the harbour of Genoa, which was the capital of the independent Republic of Genoa which was a naval power.

The first examples of these trousers were made for the Genoese Navy, which required all-purpose pants for its sailors. They required pants that could be worn wet or dry, the legs of which could easily be rolled up to wear while swabbing the deck. These jeans were laundered by dragging them in large mesh nets behind the ship, and the exposure to sea water and sun would gradually bleach them to white. They were especially worn by Genoan sailors and stevedores who worked in Italy and France, and in 1860, during the Battle of Marsala, Sicily, were worn by general Giuseppe Garibaldi and his Italian troops.

Riveted jeans

A German-Jewish dry goods merchant Levi Strauss was selling blue jeans under the "Levi's" name to the mining communities of California in the 1850s. One of Strauss's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Davis's customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer, the two men received U.S. Patent 139,121 , for an "Improvement in Fastening Pocket-Openings," on May 20, 1873.

In 1885 jeans could be purchased in the US for $1.50 (approximately $34 in 2007). Today, an equivalent pair of jeans can be purchased for around $80, but more stylish pairs can cost much more.

Jeans in Popular Culture

Copper rivets for reinforcing pockets are a characteristic feature of blue jeans. Initially, blue jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. During this period, men's jeans had the zipper down the front, whereas women's jeans had the zipper down the right side. By the 1960s, both men's and women's jeans had the zipper down the front.

Boot-cut jeans became part of the official working uniform of the United States Navy in the 20th century prior to being replaced by the coveralls and utilities uniform, mostly likely inspired by their usage by European sailors in the past. The reason being was to prevent other more traditional uniforms from becoming soiled or torn in the ship's rugged working environment and thus leaving them for wear during ceremonial occasions

In American popular culture during the 1950s, wearing of blue jeans by teenagers and young adults became symbolic of mild protest against conformity. This was considered by some older adults as disruptive; for example, some movie theaters and restaurants refused to admit patrons who wore blue jeans.

During the 1960s the wearing of blue jeans became more acceptable. By the 1970s had become a general fashion in the United States, at least for informal wear.

Notably, in the mid-1970s the denim and textiles industry was revolutionized by the introduction of the stone-washing technique by GWG (Great Western Garment Co.). Entrepreneur, importer, and noted eccentric Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Denim suddenly became an attractive product for all age groups and Freeland became one of the most important innovators in the history of denim and denim products. It should be noted, also, that Freeland contributed to a variety of other denim textile developments throughout his career with Great Western Garments. Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.

As imported American products, jeans were somewhat expensive, especially in the case of the Soviet Union which restricted hard currency imports. In Spain they are known as vaqueros or "cowboys," in Danish cowboybukser meaning "cowboy pants" and in Chinese niuzaiku, literally, "cowboy pants" (trousers), indicating their association with the American West, cowboy culture, and outdoors work. Similarly, the Hungarian name for jeans is "farmernadrág", meaning "farmer-trousers".

Jeans can be worn very loose in a manner that completely conceals the shape of the wearer's lower body, or they can be snugly fitting and accentuate the body. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" rather than "jeans".


Blue Jean Insulation

Recycled blue jean is becoming a popular insulation material (sometimes called Cotton Batt insulation) used in the construction of houses. Due to its low relative synthetic chemical composition and because it is made of recycled materials, it is gaining prominence in green building circles. Like conventional insulation, it moderates heat transfer and reduces sound transfer between floors or rooms. Blue Jean insulation has an R-Value of 13 to 19 (for 3.5 and 5.5 inch batts, respectively) making it a preferable insulator to typical fiberglass batts even without taking into account the environmental considerations.


Fits

Fits of jeans are determined by current styles, sex, and by the manufacturer. Here are some of the fits produced for jeans:

* Ankle Jeans
* Baggy jeans
* Bell-bottoms/Flares/Boot-cut
* Boy cut
* Carpenter jeans
* Hip-huggers/Low-rise jeans
* Capris
* Overalls
* Phat pants
* Relaxed
* Loose
* Sagging
* Skinny
* Slim
* Straight
* Jorts (Jean shorts)

Jeans come in many styles and fits based on the manufacturer; some of the more popular brands include Lee's, Levis, Urban Pipeline, Unionbay, NoBoundaries, Wranglers and G-Star Raw. The styles popular of teenagers include yellow and white fades to look as if they have been worn down and been worked in. Some brands even sell vintage looks where the legs are pre-scrathed and torn before use.

Rises in jeans (the distance from the crotch to the waistband) range from high-waisted to superlow-rise (Low rise can be called Low Riders). Jeans for men usually have a longer rise and zipper, whereas women have a shorter rise and zipper, although exceptions do exist and this is largely a function of current trends. In decades past, when high-waisted jeans were popular, it was often the women's that featured a longer rise.

(S:Wikipedia)

Monday, February 9, 2009

Oh Jeans

Jeans are pants, or trousers, made from denim. Mainly designed for work, they became popular among teenagers starting in the 1950s. Historic brands include Levi's and Wrangler.

Jeans are now a very popular form of casual dress around the world. They come in many styles and colors, however "blue jeans" are particularly identified with American culture, especially the American Old West. Americans spent more than $14 billion on jeans in 2004.

Trousers made from corduroy or canvas are sometimes called "jeans" however, by definition, the word "jeans" strictly refers to trousers made out of denim.
ChicStop!
Designer Fashion, Celebrity Gossip, Fashion Discounts, Style Trends, Featured Online Shops, FREE Designer Giveaway & more. Be Chic Be You!
Link Exchange Directory of Top Sites Dmegs.com
SEO friendly web directory of top sites & blogs organized by topic into categories and presented according to relevance of website. Submit your website free.