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Sunday, August 2, 2009

Levi Jeans

by: Mike Yeager

What can one say about Levi jeans? They are every where for one. Jeans today, are recognized as casual as well as semi formal wear. In some countries even formal. We don’t really know for sure how a corporate environment may react to an employee wearing a pair of jeans, but in colleges and schools it is all there is.

Dress code - casual: Jeans. Dress code - semi formal : Jeans. Dress code – formal: Jeans. You get the picture. Next question that would come to mind is where would one find such a pair. Every where would be the right answer. All one has to be aware of, to own a pair of Levi’s, are the basics of shopping, and things aren’t even as complicated as the A, B, C’s.

Levi Jeans are a product of the ever famous company Levi Straus and co. started of by Levi Straus. The riveted jeans are a by-product of an innovation, as so many others, created by necessity. Turns out that Levi Straus set up a company and used to work with a tailor called Jacob. Jacob over a period of time became concerned with customers who would rip out pockets just to get more work out of him. He decided to put rivets on them. It worked out so well, that he wanted to patent this idea. For the lack of money he partnered with Levi Straus and the rest was history. Apparently Levi 501 jeans are a direct descended of the first riveted pairs.

Available in every town that is worth a mention, Levi jeans are not the only brands that are offered by the company. Before we go into brands, did you know that before baby boomers, who adopted jeans, denim was essentially used as workmen clothes? Brands that Levi Straus jeans carry include Levi (of course) Dockers and Levi Straus signature.

(S: Mike Yeager - http://www.my-jeans-4me.com)
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